About the Role
We are seeking a creative and strategic Social Media Executive to enhance our online presence and engage with our digital audience. The ideal candidate should have a strong grasp of current social media trends and be able to handle our social media channels effectively.
Key Responsibilities:
1. Develop, implement, and manage our social media strategy.
2. Manage and oversee social media content and campaigns.
3. Measure the success of every social media campaign.
4. Stay up to date with the latest social media best practices and technologies.
5. Use social media marketing tools such as Buffer, Hootsuite, etc.
6. Work with copywriters and designers to ensure content is informative and appealing.
7. Monitor SEO and user engagement and suggest content optimization.
8. Communicate with industry professionals and influencers via social media to create a strong network.
Requirements
Bachelor’s degree in Marketing, Communication, or a related field.
Proven work experience as a Social Media Executive or similar role.
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
Understanding of SEO and web traffic metrics.
Experience with doing audience and buyer persona research.
Good understanding of social media KPIs.
Familiarity with web design and publishing.
Excellent multitasking skills.
Great interpersonal, presentation, and communication skills.