About the Role
Role Summary:
We are looking for a talented and driven Digital Marketing Executive to join our marketing team. The ideal candidate should have a passion for digital marketing and a solid understanding of various digital marketing channels and tools.
Key Responsibilities:
1. Develop and manage digital marketing campaigns across various online platforms.
2. Oversee the social media strategy for the company, ensuring engagement and brand consistency.
3. Manage and maintain the organization’s website, optimizing content for SEO.
4. Write and optimize content for the website and social media platforms.
5. Track and analyze website traffic flow and provide regular internal reports.
6. Continually work on the Search Engine Optimization of the website.
7. Create online banner adverts and oversee pay per click (PPC) ad management.
8. Write copy for email marketing campaigns and manage email databases.
9. Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the
forefront of industry developments.
Requirements
Bachelor’s degree in Marketing, Digital Media, or a related field.
Proven experience as a Digital Marketing Executive or similar role.
Excellent understanding of digital marketing concepts and best practices.
Experience with B2C social media, Google AdWords, email campaigns, and SEO/SEM.
Working knowledge of ad serving tools and web analytics tools (e.g., Google Analytics, NetInsight, WebTrends).
Skills in creative content writing.
Analytical mindset and critical thinking.
Excellent communication and interpersonal skills.